The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster: First...the development for Acquaintance as an opportunity for service; Second...high ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his or her occupation as an opportunity to serve society. Third...the application of the ideal of service by every Rotarian to his or her other personal, business, and community life; Fourth...the advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. |
strong personal friendships and mutually rewarding professional relationships develop their individual awareness, knowledge and skills encourage honesty and integrity in their personal and professional lives help maintain traditional American cultural values, national pride, and community identity combine their efforts, skills, and resources to identify, fund, manage, and/or perform projects that benefit the local community by: -improving the local economy -providing enhanced opportunities for its residents and work force -raising its civic pride, wealth, and quality of life -relieving hardships -promoting its reputation as a good place to live, work, and raise a family contribute to the programs of Rotary International that promote peace and goodwill, and benefit communities worldwide. 
